We write what we know

Explore the Synapse team's contributions about engineering, product, and work culture in general. (Many of our pieces have even been published in leading magazines and columns.)

Chasing Ghosts: What App Developers Get Wrong About Their Customers cover

Chasing Ghosts: What App Developers Get Wrong About Their Customers

Today, consumers rely on apps to get things done. With more than half using apps to look for products, companies can’t ignore the power of well-built apps to push them forward.

Forbes

Originally published in
Forbes

5 min read
Stay Humble and Avoid Failing in Your First Year cover

Stay Humble and Avoid Failing in Your First Year

To succeed in your startup, you'll need Energizer Bunny-level stamina and the wisdom to know how much you don't yet know.

Inc.

Originally published in
Inc.

3 min read
Retaining IT talent: 5 tips for better training opportunities cover

Retaining IT talent: 5 tips for better training opportunities

One of the best ways to retain employees these days is to focus on skills development and training – especially for IT professionals.

Enterpriser's Project

Originally published in
Enterpriser's Project

5 min read
Our Journey to Adopting Continuous Deployment cover

Our Journey to Adopting Continuous Deployment

In order to meet the demands of our customers and clients, our teams had to learn to ship more frequently with higher quality. We share how we tackled this massive undertaking to help other teams learn to be more continuous.

5 min read
How to Adopt a Coach Mindset With Your Customers to Grow Your Business cover

How to Adopt a Coach Mindset With Your Customers to Grow Your Business

Relegating customer success to a separate team of reps is short-sighted. Instead, you should work to implement a coaching model of relationship-building using these practices.

Entrepreneur

Originally published in
Entrepreneur

4 min read
What the Open App Markets Act Means for the Future of Big Tech cover

What the Open App Markets Act Means for the Future of Big Tech

The act, which would essentially dismantle the app market duopoly held by Apple and Google, would have huge implications for tech regulation.

Fast Company

Originally published in
Fast Company

4 min read
How to Gain a Competitive Advantage Through an Outcome Mindset cover

How to Gain a Competitive Advantage Through an Outcome Mindset

To build a sustainable competitive advantage, it’s essential to adopt an outcome mindset, which allows a business to focus on long-term goals while executing shorter-term strategies.

CEOWORLD Magazine

Originally published in
CEOWORLD Magazine

4 min read
One key way to prevent employee burnout? Addressing toxic clients cover

One key way to prevent employee burnout? Addressing toxic clients

The root cause may stem from the intensity of this type of demand.

Fast Company

Originally published in
Fast Company

4 min read
Why Automating Everything Might Not Be Your Best Solution cover

Why Automating Everything Might Not Be Your Best Solution

Low-code/no-code development offers a tantalizing future where almost anybody can create workflow automation to streamline operations for a more efficient, productive workplace.

ReadWrite

Originally published in
ReadWrite

4 min read
Transform Your Software Development Strategy: Three Steps to Avoid DevOps Pitfalls cover

Transform Your Software Development Strategy: Three Steps to Avoid DevOps Pitfalls

Eager to drive digital transformation, many companies today jump into software development without proper preparation, resulting in low-quality products and wasted time and money. They can increase successful software development with three key steps

Spiceworks

Originally published in
Spiceworks

5 min read
Great ideas will die on the altar of Apple’s fee cover

Great ideas will die on the altar of Apple’s fee

Up until the trial between Fortnite publisher Epic and Apple, most people probably weren’t aware of just how astronomically high a fee Apple charges developers for offering in-app purchases through the App Store.

ReadWrite

Originally published in
ReadWrite

3 min read
Building an iOS app? Avoid these critical App Store roadblocks cover

Building an iOS app? Avoid these critical App Store roadblocks

How to better your app’s chances with the Apple App Store

The Next Web

Originally published in
The Next Web

4 min read
How to Ensure Your Agile Methodology Is Fully Mature cover

How to Ensure Your Agile Methodology Is Fully Mature

Is your agile software development methodology truly mature? Start with these questions

ITProPortal

Originally published in
ITProPortal

7 min read
How to hire a developer straight out of bootcamp—without getting burned cover

How to hire a developer straight out of bootcamp—without getting burned

Startups are most likely to hire devs without degrees, so make sure you do it correctly

The Next Web

Originally published in
The Next Web

5 min read
Leaders: Embracing your fear of failure can make your team better. Here’s why cover

Leaders: Embracing your fear of failure can make your team better. Here’s why

Failure comes with the territory sometimes. The trick is to avoid feeling demoralized by shame.

Fast Company

Originally published in
Fast Company

4 min read
Successful Business Partnerships Are Rare. Here's How to Pull It Off. cover

Successful Business Partnerships Are Rare. Here's How to Pull It Off.

I’ve run my software consultancy company, Synapse Studios, for 18 years come December 2021. But I couldn’t have run it successfully all this time by myself.

Addicted2Success

Originally published in
Addicted2Success

5 min read
How to bake QA testing into your software development process cover

How to bake QA testing into your software development process

Three steps for an effective software testing strategy that ensures your product won't become a liability

Entrepreneur

Originally published in
Entrepreneur

5 min read
I Talked My Way Out of Making $50,000. Here's Why It Was a Good Business Decision cover

I Talked My Way Out of Making $50,000. Here's Why It Was a Good Business Decision

How to say "no" to your clients and earn their trust in the process.

Entrepreneur

Originally published in
Entrepreneur

4 min read
Is software strategy (or lack of) holding back your digital transformation? cover

Is software strategy (or lack of) holding back your digital transformation?

Technical debt and other digital transformation challenges don't have to bode doom for companies.

ITProPortal

Originally published in
ITProPortal

4 min read
Outcome-Based Roadmaps Empower Teams and Improve Leadership cover

Outcome-Based Roadmaps Empower Teams and Improve Leadership

To stay competitive in technology, you need to adopt a roadmap based on business outcomes, not features. Here’s why and how to do it.

8 min read
Quality Assurance Outsourcing Done Right: The Risks of Offshoring cover

Quality Assurance Outsourcing Done Right: The Risks of Offshoring

There are many ways to incorporate quality into your software development testing plans. Learn more about how to form effective partnerships when outsourcing these important efforts.

2 min read
Personas in Software Development: The Often-Overlooked Key to Product Success cover

Personas in Software Development: The Often-Overlooked Key to Product Success

Persona development simply increases the chances of software development success. Here’s a quick breakdown of how to create a data-driven persona.


4 min read
How Agile Product Management Can Improve Software Development cover

How Agile Product Management Can Improve Software Development

 Modern agile product management means driving continuous innovation, and it’s tough to get right. Here’s how our product management methodologies help.

5 min read
3 Ways to Better Anticipate the Total Cost of Software Ownership cover

3 Ways to Better Anticipate the Total Cost of Software Ownership

Here’s how to get a long-term view of the entire software development lifecycle to plan for a profitable journey with your custom software.

6 min read
7 Steps to Ensure an Effective Business Process Audit for Software Development cover

7 Steps to Ensure an Effective Business Process Audit for Software Development

When making the decision to invest in software designed to improve operational efficiencies or reduce costs, learn how to start with an audit of your current processes to identify and reduce risks.

5 min read
Your Agile Development Model Probably Hasn’t Reached Full Maturity Yet cover

Your Agile Development Model Probably Hasn’t Reached Full Maturity Yet

Agile software development methodology adoption at your technology company is the key to staying competitive, but many companies that think they’ve reached agile maturity still have a long way to go.

7 min read
Why Context Switching Is the Enemy of Quality in Software Development cover

Why Context Switching Is the Enemy of Quality in Software Development

When developers constantly shift between projects, it impacts their ability to solve complex problems. Here are the benefits of avoiding context switching.

4 min read
What Is Technical Debt, Why Should You Care, and How Can You Manage It? cover

What Is Technical Debt, Why Should You Care, and How Can You Manage It?

Technical debt's the quality sacrifice you make for faster software development speed. Here's how Synapse helps you manage it prudently.

4 min read
Which Dev Shop is Right for me cover

Which Dev Shop is Right for me

Finding the best development shop for your needs can be a challenge, but with arming yourself with these questions can help you navigate the waters with confidence.

2 min read
How We Bill cover

How We Bill

A crystal-clear look at how we bill for our services so you’re never surprised.

9 min read
Launching your Product cover

Launching your Product

A flawless product launch requires upfront planning and a customer-focused go-to-market launch strategy.

3 min read
What Adds Cost cover

What Adds Cost

Understanding the complexity of software development and what adds cost so you can budget effectively.

2 min read
Being a Great Client cover

Being a Great Client

During initial consultation with a new client, they asked something I’ve never been asked in over a decade of developing software for hire:

7 min read
QA In Development cover

QA In Development

Increase code quality and end-user happiness with a dedicated QA team who automates smartly

2 min read
Writing for UX cover

Writing for UX

Six tips for using words to improve user loyalty, conversions and satisfaction.

5 min read

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