AdWords™ campaign management & consulting done right.
Let us make your AdWords™ work for you
Setting up an AdWords™ campaign can be a simple affair. Making it work for you and generating the returns you're looking for takes expertise and an intelligent approach. Fortunately, we offer both. And we do it for as little as $500/month.
How's it work?
We start by getting together with you to discuss your business. This can be done over the phone, but we typically prefer to meet with you initially in person. First you'll walk us through your business inside and out and your website. Next, we talk strategy: Who are your current customers? Who are you looking to target? What are your expectations? What's worked for you in the past? What hasn't?
Then, we deliver our Pre-Campaign Analysis.
The Pre-Campaign Analysis
In order to effectively build your campaign, we build a Pre-Campaign Analysis for you. Our analysis examines several different aspects of your business and the best AdWords™ marketing approach, including:
- Website Analysis: Getting users to your page is helpful, but it does you little good if they can't use your website. We warn of any potential usability issues we've identified that may drive users away and, as luck would have it, can even help fix them since we also specialize in Existing Web Application Support, at your option.
- Ad Targeting: Picking the right users to target is just as important as having a website that works. We make sure you're targeting exactly the right individuals, down to their geographic region if necessary.
- Keyword Analysis: We determine which keywords will work best for you. Since different keywords cost different rates per click, we help strike a balance and determine what will get you the most bang for your buck.
- Projected ROI & Traffic Analysis: By taking a close look at your business' internals, we can give a 30,000 foot view of how we expect a campaign can perform. This includes an analysis of projected traffic increases, clickthrough rates, return on investment thresholds and anticipated conversion rates.
- Competitive Market: We take a look at who else exists in your keyword space and analyze what your competition is doing right and wrong, and how we can beat them.
- Potential Goals & A-B Split Experiments: Small changes in campaigns and landing pages can yield big results. We'll examine what areas we can test different approaches in and set a campaign roadmap in motion that will allow us to better tune your campaign as time goes on.
And the monthly service?
Once we've delivered your Pre-Campaign Analysis and answered your questions, we get to work:
- Campaign Creation: We setup and configure your Google AdWords™ and Google Analytics™ accounts. We build out the Ad Blocks, select all the right keywords, choose the best targeting and configure A-B Splits and goal and conversion tracking.
- Weekly Optimization & Adjustments: While we monitor your campaigns constantly, we make the changes and optimizations necessary to get your campaign in full gear on a weekly basis.
- Monthly Status Meetings: Your account representative will meet with you in person (or on the phone, if you prefer) to review what's happening with your campaigns, how your ads are performing and take a close look at your Analytics™ results to see what's working and what isn't for your website. Then we get back to work to get the very most out of your campaigns.
- Google Local Business Center: In addition to building out your AdWords™ campaign, we also make sure your business is listed properly by creating your Local Business Center account. We take it to the next level by establishing a Google Webmaster Tools account as well, to make sure your site performs well under regular Google searches.
What's it cost...
Our Google AdWords Pay-Per-Click Management Services start with a one-time setup fee of $1000. This includes the Pre-Campaign Analysis and initial account creation and configuration.
Our monthly management fee consists of $500 or 10% of your ad spend, with a $5000 maximum.
...and how do we get started?
Fill out the form on the left and get in touch for a free consultation. Or give us a call: 1-866-9-SYNAPSE (1-866-979-6277).
Then, take a look around the rest of our website for some more information. We do all sorts of amazing things with code and web applications, too.