Starting Simple: Launching with the Minimum Viable Product

Venture Hacks has a great interview with serial entrepreneur Eric Ries that discusses the value of launching a startup with the "minimum viable product": basically, the absolute most barebones product you can launch with while still being able to appropriately gauge customer interest, to avoid the common pitfall of spending months developing an idea only to realize that no one cares. In spite of the fact that parts of the interview sound like it was recorded at a high school basketball game, Eric provides some great insight, even suggesting at one point to "launch" an idea with just marketing

Posted on March 25, 2009 by Chris CardinalRead More »